The Marketing Guru

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Marketing is a major part of a business. Marketing is a 1/2 a trillion dollar industry. Marketing consists of many different processes and components. It involves a lot different elements that help promote and sell your product. The definition of  Marketing is “the business of promoting and selling services or products by using people and/or processes and/or tools.” So what’s the big deal about marketing? We need to start at the beginning…

The Root… The word marketing comes from the root word market. When you think about the word “market” you think of how it used to be in the old days and how it is in some countries to this day around the world. Back in the day people had marketing come natural to their product. The market was down town or in the local village town and you go out to find what you need from produce to clothing and in most cases you knew all the owners. They didn’t have any fancy marketing ideas or strategies  But things have changed and now today it’s just not that simple. Customers buying habits are always changing and if you don’t keep up then your business won’t last.

Live or Die… The dog eat dog world is how it is today and for the small to mid size businesses to survive they need to be educated on how they have to apply marketing strategies in their business. If a business owner is stuck in their old ways of doing things when it comes to marketing their really looking for a easy way to go out of business.

Where to start… This is the question I hear all the time, “where do I start?” Starting a new marketing strategy will assist. Lets talk about today and the marketing that businesses need to follow and have implemented for their business. First we need to identify the differences between the two Out-Bound Marketing and In-Bound Marketing.

  • Out-Bound Marketing: Is when a business reaches out and initiates the communication through the different types of advertising and mediums to their target audience. Out-Bound Marketing is normally looked at more of a traditional type of approach when it comes to advertising such as direct paper mail, cold-calling, radio, sales flyers, TV advertisements, email spam marketing, telemarketing.
  • In-Bound Marketing: Is where the customers are knocking on your door where your company can easily be found and draws customers to your business front or to your website. Inbound Marketing is where you use interesting and attractive advertising ads that separates you from your competitor. The most common types of advertising are through search advertising, SEO, video ads, podcasts, social media, blogs and other forms of content writing. Most of these have all one thing in common they are all using technology.

Understanding the importance of marketing is only a part of the battle. Knowing who your targeted audience is and how to attract them, what tools best to use to go after them and what types of advertising bring in the best ROO (Return on Objective) is more pieces of the puzzle, but still you need more.

Marketing Strategy… The biggest piece of the puzzle is having a marketing strategy. You need a marketing strategy to get the best bang for your buck. I’ve worked with many types of CEO’s, CMO’s and business owners from all types of industries and one thing they almost all had in common they thought it was as simple as 123… And I showed them their competitors (that were the best in their industry) and how they were blowing them out of the park, which kinda helped wake them up. You must have a strategy on how your competitive advantage is going to stick out from the rest. What approach, what themes for advertising, what will it take to completely overcome your competitor and be the dominator in your industry.

This is where I come in.. I won’t only teach you and your team how to dominate but The Dan Carey Team will completely revolutionize your whole marketing and sales department. Our approach is about results and getting them for your business. We have many different areas that we attack. Depending if your a start-up business or a existing small business all the way to a large business. Our approach is based on the health and size of the organization. Contact us today and see if you qualify.