Business Goals & Goal Setters – By Dan Carey

February 06, 2013
Dan Carey

businessgoalsettingI’m glad your back to the Dan Carey blog… last month I spent a lot of time talking to you about goal setting. I hope by this point, you’ve come to realize that setting goals for your business is imperative and directly related to success. And if you think I’ve exhausted everything there is to know about goal setting, you’re wrong. I want to take a minute to talk to you about some different types of goals you can set. Then I want to talk to you about different types of goal setters, and encourage you to find out what type of goal setter you are, and how you can improve your goal setting.

Types of Business Goals to Set

Short-term business goals should be able to be achieved in a period of weeks or months. Short term goals are important when it comes to current events that your business is involved with; such as a specific product or service you are working with. Of all of the different types of goal, you’re probably most familiar with short & long term goals.

Long-term business goals can be set for one, 5 or even 10 years. They normally are the heights you can imagine your business growing to, but with some realistic tone. A long term goal is something that, at the time you set it, you know you can achieve; it’s not just a dream you envision for your business.

Fantasy Goals (Earth Shaking Goals) are a whole different ball game. Most people don’t set this type of goal. Only 2% of the population ever sets and achieves this type of goal. Fantasy goals are often enjoyable to set. The problem is, people who set fantasy goals either make them too unrealistic, or lack the drive to achieve them. True Earth-Shaking leaders know how to set fantasy goals, pursue them, and reach them. Think about the Wright brothers. No doubt there were people before them who thought flying like a bird was a great idea. There were probably even more people who thought the idea was impossible and medically insane. It took two Earth-Shaking thinkers to actually set that goal and achieve it.

Motivation Goals When you set goals for yourself, it is important that they motivate you: this means making sure that they are important to you, and that there is value in achieving them. If you have little interest in the outcome, or if they are irrelevant given the larger picture, then the chances of you putting in the work to make them happen are slim. Motivation is key to achieving goals.   Set goals that relate to the high priorities in your life. Without this type of focus, you can end up with far too many goals, leaving you too little time to devote to each one. Goal achievement requires commitment, so to maximize the likelihood of success, you need to feel a sense of urgency and have an “I must do this” attitude. When you don’t have this, you risk putting off what you need to do to make the goal a reality. This in turn leaves you feeling disappointed and frustrated with yourself, both of which are de-motivating.

Types of Goal Setters

1. Procrastinators Procrastinators don’t fulfill their tasks completely. They wait to even start the process and they don’t get the goal done when they have set a deadline so they lose motivation because they missed their goal timeline. Procrastinators don’t measure really well when they set goals. In many ways they underestimate how much it’s going to take to fulfill the goals they set.

2. Burn Outs Most people are burn out type of goal setters, they have this tendency to start off really good in the beginning stages of fulfilling their goals but get burned out part way through. In a lot of cases they’re more than 90% of the way to the finish line but give up because of being burned out. One of the reasons that happens is because one of the most important ingredients is missing: having balance through the goal setting process. Burn Outs need to learn to follow the moral of the story of the tortoise and the hair.

3. Accomplishers  Goal setting accomplishers are not the majority; they are a rare breed of those that understand goal setting. They get it and know what they need to do to accomplish goals and they do it with balance. They focus on one type of goal at a time. Accomplishers don’t set goals unless they have real purpose. They’re determined to fulfill the goal even through their failures, they don’t give up and always try again. They correct their mistakes and are solution seekers so they can succeed. They’re rarely content and most important of all, they utilize the right type of goal systems.

Dan Carey

I believe what separates the wanta-erpreneurs and successful entrepreneurs are those that are intentional goal setters. My partner Steve Conner and myself Dan Carey are Sr. Partners of Carey & Conner, LLC and we help entrepreneurs and leaders of businesses with implementing a goal setting system. Contact us for more information.

blog photo courtesy of freedigitalphotos