Business Goal Setting – By Dan Carey

setting goals for your businessThis is Dan Carey back again with Goal Setting so let’s get down to business… goal setting business, that is. What’s the big deal about setting goals, and why don’t more people do it? Goals are crucial for business owners. You need to utilize Goals to help bring a cohesiveness to staff so they can fulfill the Vision cast. Goals are normally over generalized and misunderstood.

The “SMART-AS-U” Goal System

SMART goals are designed to be fulfilled in turn. They should bring clarity and precision. SMART goals give your business’ goals the best chance to be fulfilled.  The SMART goal system is the norm for goal setting, in the executive world. It’s taught and utilized at all the top MBA schools and it’s not difficult to utilize for any type of goal you’re setting.


Specific – A specific goal is clear and well described. It’s simplified and explains all the intricate details to successfully accomplish the goal. To set a specific goal you must answer the six “W” questions:

*Who:      Who is involved?

*What:     What do I want to accomplish?

*Where:    Identify a location.

*When:     Establish a time frame.

*Which:    Identify requirements and constraints.

*Why:      Specific reasons, purpose or benefits of accomplishing the goal.

Measurable – You need precise criteria for measuring progress toward the attainment of each goal you set. You need to determine if your goal is measurable by making sure the information is concrete data that you can measure. Example: what are my company’s numbers?

Attainable – When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them.

Realistic – To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. Your goal is probably realistic if you truly believe that it can be accomplished.

Time Bound – A goal must have a target date. If you desire to make a million dollars, but don’t set the timeline for it, it won’t be motivating. A deadline too far in the future is too easily put off. A goal that’s set too close is not only unrealistic, it’s discouraging.


Action Steps 

You must have specific steps throughout the goal process. You should check off each step that you cross as you go through the process of completing each of your goals. This will help you keep the drive and ability to see your progress and encourage you through the hard times.  This is especially important if your goal is an earth shaking type of goal.


When setting a goal their are only 2 options: Quit or be Stubborn! Being stubborn means you are going to complete your goal even after you may fail. You’re not going to give up, you’re going to have a mindset “I’m going to complete what I started”. And if failure happens, then you’ll learn from the mistakes and try again.


Using your senses

There’s something about using our senses that helps us retain information and keep it right in front of us. So the theory is this: the more of the senses we use, the more we can retain the information and have it right in the forefront. This is done by these two actions:

  1. Writing down a goal makes it real and tangible.
  2. Write it down and say it out loud.
  3. Repeat it at least 5 times.

When you write a goal down and say it out loud you actually are utilizing 2 of your main senses, and communicating out loud creates life in the words you speak. It reminds me of the best actors or thespians who rehearse and rehearse their parts. They read and say their parts out loud over and over. So it becomes real to them. Which helps it become real to the audience.

Business goal setting is not for the faint of heart. It takes times, energy, and dedicated deliberation. And once your business goals are set, the work isn’t done! You have to actively pursue those goals and see them through to completion. If you’re looking for growth and prosperity in 2013, set your goals and start taking action steps towards attaining those goals.

Let me encourage and keep you motivated through the New Year.

– Dan Carey

At Carey & Conner Consulting Firm, LLC you can work with both Steve Conner and Dan Carey the Sr. Partners to help establish your goal system within your organization. Contact us and we would be happy to assist your business.

blog photo courtesy of freedigitalphotos